The principal chief of the Cherokee Nation has asked Jeep to stop using the trib…


The principal chief of the Cherokee Nation has asked Jeep to stop using the tribe’s name on its SUVs — which the brand has been using for about 45 years. The Jeep Grand Cherokee is the brand’s best-selling model and the Jeep Cherokee is its third best-selling. “I’m sure this comes from a place that is well-intended, but it does not honor us by having our name plastered on the side of a car,” Chuck Hoskin, Jr., principal chief of the Cherokee Nation said. Jeep said they are committed to a respectful and open dialogue with Hoskin.⁠

(📸: FCA)



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