What I Wouldn’t Give for a Shave That Isn’t Woke

Maybe I was wrong to think conservatives should refrain from adopting the bullying, boycotting tactics of the left. I made the case against emulating progressives in these pages last summer as I lamented the rise of the woke corporation, documenting how many of my favorite companies embrace values antithetical to my own. But it’s increasingly clear that the sharp increase in corporate virtue signaling after George Floyd’s death wasn’t a passing trend but a sea change. Perhaps it’s time for conservatives to boycott companies that hate us.

Coca-Cola and Delta , a pair of Atlanta-based companies I’ve patronized for many years, became progressive boycott targets this month for allegedly not doing enough to stop Republicans in the state from passing an election-security law that’s been recast absurdly as a civil-rights violation. The companies haven’t withstood it well.

In an interview Wednesday with CNBC, James Quincey, Coca-Cola’s CEO and virtue signaler in chief, called the law “unacceptable” and “a step backwards,” but didn’t explain why. CNBC host Sara Eisen never asked if he feared a conservative backlash. Instead she pressed him on why Coca-Cola didn’t “publicly oppose this before.”

Mr. Quincey’s comments didn’t placate the woke mob on Twitter , with some insisting that Coke hadn’t condemned the legislation soon enough or forcefully enough. Delta CEO Ed Bastian appeared to be reading from the Coca-Cola script later the same day. His company released a statement condemning the law, and Mr. Bastian said in a memo to employees that the reform was “unacceptable and does not match Delta’s values.”

As the Journal’s editorial board has pointed out, the legislation is in no way a return to Jim Crow, but rather an honest effort to improve election integrity.

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